Wild posters have been a tradition in Vienna for centuries.

The film tells the story of the wild posters and documents how a subcultural media structure is used for commercial purposes by a major international corporation, leaving no room for small-scale culture.

Cabaret in particular was heavily dependent on this type of advertising.

In discussions with representatives of small political initiatives, it becomes clear that it is no longer possible to advertise with posters in public spaces, although Section 48 of the Media Act states: „No official authorisation is required to post, display or display a printed work in a public place.“